Real Geniuses website before imageBefore image of Real Geniuses website

Web (re)Design — 
a case study.

Websites need to be re-designed from time-to-time, for a variety of reasons. Here's a look into a website redesign project!

Client Goals & Expectations

The client, a popular event rock band already had a website — it was outdated and didn't perform well on a variety of screen sizes and devices. They also needed a revision to their band logo.

After the client brief I was able to define meaningful content, and the key features the redesigned site needed. A new, single-page website was developed using an open-source, mobile-first framework that enabled rapid iteration and feedback during the redesign process.

The Real Geniuses

Responsive website with full-screen slideshows, gig schedule, YouTube video embeds and band-member stories.

Real Geniuses Band website redesign After image of Real Geniuses Band website redesign
Real Geniuses Band logo redesign After image of Real Geniuses Band logo redesign

Project Results

responsive device image
  • MOBILE-FIRST - Responsive framework with typography, video embeds, Google Maps linking for show schedule locations.
  • MEANINGFUL CONTENT - Reduced clutter for faster browsing. Navigable content sections for show schedule, videos, band member bios, booking agent website and social media links.
  • NEW STYLE - Full-width, single-page website with 'night-mode' color palette and scalable SVG band logo usable for social, promos & print.